Session Descriptions

Assistant Commissioner Jeanne Ayers, Minnesota Department of Health
Carol Bufton, President and CEO, Minnesota Safety Council

Keynote Session
Torine Creppy, Chief Program Officer, Safe Kids Worldwide
Torine leads the strategic planning, development and implementation of all global programs for Safe Kids Worldwide. Her rich experience will provide a practical and compelling context for insights into national childhood injury issues and trends.

Playing It Safe: Protecting Curious Kids
Debbykay Peterson, Early Childhood Specialist, Minnesota Department of Education
It’s a child’s job to play and explore. This session will examine the cognitive, physical and behavioral limitations and abilities of children that increase the likelihood of major types of injuries such as falls, bicycle-related injuries, burn injuries and poisonings. Learn effective strategies for reaching parents and children, based on level of child development.

Cultural and Social Issues in Injury Prevention: Developing an Inclusive Consciousness of Safety
Maria Veronica Svetaz, MD, MPH; Medical Director, Aqui Para Ti/Here for You; Hennepin County Medical Center (HCMC) Department of Family Medicine; Director, HCMC Center for Health Equity Leadership (CHEL); Assistant Professor of Family Medicine and Community Health at the University of Minnesota School of Medicine
For our diverse communities, basic needs for food, shelter, protection from violence and prevention of self-harm may be paramount. How do we address unintentional injury effectively in this context? Dr. Svetaz will explore how to build an agenda that includes prevention of unintentional injuries. She will discuss the role of fatalism within certain communities as a barrier to injury prevention and how to help individuals reclaim power. Dr. Svetaz will also focus on how to craft meaningful messages for teens and for diverse communities in general.

Champion of Child Safety Award Presentation
An opportunity to recognize an individual or organization that has made a significant contribution to preventing unintentional childhood injury in Minnesota.

Spotlight on Promising Practices
Throughout the day you’ll have an opportunity to review poster sessions that highlight promising practices in a variety of injury areas. This session will provide an opportunity for you to pick the brains of our poster session presenters and gain knowledge of exemplary best practices that can be replicated in your communities.

Using Social Marketing to Make Your Safety Message Stick
Nancy Franke Wilson, Franke Wilson Consulting
A commercial marketer looks for ways to convince customers to purchase a product. Similarly, a social marketer tries to influence the behavior of a target audience. Social marketing “sells” ideas and attitudes to influence behaviors that benefit a particular audience and society in general. Learn how health communications has evolved to incorporate social marketing techniques into injury prevention strategies. Explore how this alternative mindset can positively impact your work to prevent childhood injuries. This session will utilize the CDCynergy’s Audience–Based Program as a guide to social marketing key concepts. Nancy has extensive experience creating effective communications with partners in the injury prevention/public health community – you won’t want to miss this session!

The Best Childhood Injury Articles of the Year
Andrew W. Kiragu, MD, FAAP, Medical Director, Pediatric Intensive Care, Hennepin County Medical Center; Thomas Hellmich, MD, Mayo Clinic, Division of Pediatric Emergency Medicine
Back by popular demand! An engaging review of leading research in unintentional childhood injury published during the past year. This multimedia session will highlight compelling studies that examine leading research, data trends, emerging technologies and challenges of underserved populations.

Closing Thoughts
Mark Kinde, MPH, Unit Leader, Epidemiologist Supervisor, Injury and Violence Prevention Unit, Minnesota Department of Health

Questions? Contact Erin Petersen, Coordinator, Safe Kids Minnesota, and Family Safety Programs, Minnesota Safety Council: 651-228-7314/800-444-9150.