Seat Belt Campaigns, Strategies and Materials

Buckling up is one of the simplest ways your employees can reduce the risk of injury in a crash — and it's the law in Minnesota. You can use the strategies and materials listed below in conjunction with a statewide "Click It or Ticket" campaign, or at any time throughout the year.
  • Free resources from Minnesota NETS. Use the fax order form or submit online. For more information contact Lisa Kons at (651)228-7330 / (800)444-9150.
  • Brown bag lunch seminars focused on traffic safety — we'll provide the expert! Contact Lisa (see above).
  • E-mail blasts reminding employees of the importance of buckling up!
  • Seatbelt policies. Sample templates available online.
  • Arrange for marquees or electronic sign boards at your business or organization to carry "Click it or Ticket" messages.
  • Partner with your local Towards Zero Deaths/Safe Roads Coalition.
  • Contact your local law enforcement agencies to offer assistance and support for the upcoming campaign.
  • Display materials in central, high traffic locations such as entrances, lobbies or cafeterias.
  • Make outreach efforts to local high schools to communicate seat belt messages — employ the PSAs, promotional materials and PA announcements.
  • PA announcements — scroll to find on the "Talking Points" page.
  • Include "Click It of Ticket" messages on school marquees or electronic sign boards.
  • Seatbelt Facts:
  • Social Media
    • Sample social media posts — use on Facebook and Twitter (#ClickItorTicket) and ask community partners, businesses, schools and others to use the messages.
  • Public Service Announcement (32 seconds)
  • Click It or Ticket Website: email/share with colleagues, community partners, family/friends and through social media sites.
Helping Make Life Safer
474 Concordia Avenue, St. Paul, MN 55103
Phone: 651-291-9150/1-800-444-9150 | Email:
© Minnesota Safety Council. All rights reserved.