Driving is a complex task that requires the attention and concentration of the driver. Driver distraction is a leading factor in crashes in Minnesota, accounting for at least 25 percent of all crashes annually, resulting in at least 64 deaths and over 230 injuries. Making the commitment to safe driving is an integral part of this campaign and employers can use the resources and campaign incentives to drive home their concern for the safety of their workforce while on the road.
What You Can Do
- Incorporate the topic areas and safety tips into your safety program each day of Drive Safely Work Week - or use each topic area as a monthly or weekly focus.
- Distracted Driving Awareness resources to use now or any time throughout the year.
- Order additional FREE distracted driving resources from the Minnesota Network of Employers for Traffic Safety (NETS) (posters, payroll stuffers, brochures etc.) to use with your daily activities. Order these materials online at www.minnesotasafetycouncil.org/NETS/NETSOnlineOrderForm.cfm
- Utilize comprehensive distracted driving resources for the workplace including template policies, power point presentations, fact sheets, sample voice messages and more on our website.
- Distribute a texting flyer (electronically or in print) from the Safety NETS newsletter.
- Arrange or conduct a brown bag lunch seminar at your location. Sample safety talk available at www.minnesotasafetycouncil.org/traffic/distracteddriving/1hourcourseInstructorGuide.pdf or contact Lisa Kons at: firstname.lastname@example.org.
- Incorporate distracted driving knowledge into regularly scheduled safety training sessions by offering 5-minute safety talks: Distracted Driving; Cell Phones: Understanding the Dangers English and Spanish.
- Download the free Drive Safely Work Week tool kit (2015) which includes distracted driving messaging ideas, interactive quizzes and tools and graphics that can be used year-round http://www.trafficsafety.org/drivesafelyworkweek/
- Display materials in central, high-traffic locations such as entrances, lobbies or cafeterias.
- Arrange for marquees or electronic sign boards at your local businesses or schools to carry distracted driving messages.
- Distracted driving audio PSA 1, 30 sec (AAA)
- Distracted driving audio PSA 2, 30 sec (AAA)
Hands-Free Cell Phone resources:
Hands-Free How To for Employers
Hands-Free Facts for Drivers
Hands-Free Myths and Facts for Drivers Under 18
Hands-Free Cell Phone Use Infographic
Hands-Free Law Fact Sheet
Go Hands-Free: How To Video
Hands-Free Refresher Video
Additional Tools for Employers
Department of Public Safety, Office of Traffic Safety Resources
Because it's the one-year anniversary of the Hands-Free law, law enforcement will be conducting extra enforcement from Aug. 1-8. To support the education campaign, please encourage traffic safety partners to use the media outreach materials including news releases, talking points, sample social media posts and distracted creative advertising. The advertising campaign artwork also can be used for your social media and other digital needs. For more information can be found on the Hands-Free page.
Key messages -
Drive Smart: Distracted driving sends a dangerous message
Drive Smart: Park the Phone
Browse National Safety Council (NSC) Distracted Driving resources:
National Safety Council (NSC) Distracted Driving Resources: