Safe & Sober Mobilization Campaign May 19 to June 1, 2008 "Click It or Ticket" In Minnesota traffic crashes are the leading cause of death through age 44 and the leading cause of workplace death. During 2004-2006 in Minnesota there were 1,274 vehicle occupants killed in crashes and 658 were not wearing seat bvelts. The department of public safety estimates around half of those killed would have survived if they were buckled up. The Office of Traffic Safety estimates that increasing the belt use rate from 84 to 94 percent could safe 40 lives, prevent 855 injuries and save over $115 million annually. Join the Minnesota Department of Public Safety, the Minnesota Network of Employers for Traffic Safety, law enforcement agencies and other businesses throughout the state in the effort to prevent these human and economic losses. Participate in the Safe and Sober Mobilization May 19 - June 1. The campaign is a combination of enforcement and public awareness activities, with the goal of raising Minnesota’s seatbelt rate to record levels. The Minnesota Network of Employers for Traffic Safety (NETS) is offering organizations a number of free resources for implementing activities, posters, payroll stuffers and brochures. Visit http://www.minnesotasafetycouncil.org/nets/N-res.cfm or to receive FREE literature use the fax order form at: http://www.minnesotasafetycouncil.org/nets/faxorder.pdf. For more information contact Lisa Kons at (800)444-9150 or (651)228-7330 or kons@minnesotasafetycouncil.org Arrange for brown bag lunch seminars focused on traffic safety. Sample safety talk available at: http://www.dps.state.mn.us/ots/enforcement_programs/maymob2008/Outreach/CIOT_TALKING_POINTS_LAW_AND_SUMMER.doc. Host a traffic safety display in your lunch room or commons area. Teens and young adults are the group that most often ride unbelted. Contact your superintendent requesting his/her support of this campaign. Sample letter is available at: Download Minnesota Statistics: Central Minnesota Northeastern Minnesota Northwestern Minnesota Southeastern Minnesota Southwestern Minnesota Twin Cities Western Minnesota to post on bulletin boards, lunch area or commons. Implement a seatbelt policy within your organization. Sample templates available at: http://www.minnesotasafetycouncil.org/nets/N-info.cfm?FS=87 Contact your local law enforcement agencies to offer assistance and support for the upcoming campaign. Arrange for marquees or electronic sign boards at your local businesses or schools to carry “Click it or Ticket” messages. Partner with your local Safe Communities Coalition on campaign initiatives. To find a safe community coalition in your area go to: http://www.minnesotasafetycouncil.org/nets/communitycontact.pdf

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