Distracted Driving

Driving is a complex task that requires the attention and concentration of the driver. Driver distraction is a leading factor in crashes in Minnesota, accounting for at least 25 percent of all crashes annually, resulting in at least 70 deaths and 350 injuries. Making the commitment to safe driving is an integral part of this campaign and employers can use the resources and campaign incentives to drive home their concern for the safety of their workforce while on the road.

What You Can Do

• Download the free Drive Safely Work Week tool kit which includes distracted driving messaging ideas, interactive quizzes and tools and graphics that can be used year-round http://www.trafficsafety.org/drivesafelyworkweek/
• Incorporate the topic areas and safety tips into your safety program each day of Drive Safely Work Week - or use each topic area as a monthly or weekly focus.
• Order additional FREE distracted driving resources from the Minnesota Network of Employers for Traffic Safety (NETS) (posters, payroll stuffers, brochures etc.) to use with your daily activities. Order these materials online at www.minnesotasafetycouncil.org/NETS/NETSOnlineOrderForm.cfm.
• Utilize comprehensive distracted driving resources for the workplace including template policies, power point presentations, fact sheets, sample voice messages and more on our website.
• Send out daily e-mail blasts to employees reminding them of the dangers of distracted driving and offer tools on how to minimize distractions.
• Distribute a texting flyer (electronically or in print) from the Safety NETS newsletter.
• Arrange or conduct a brown bag lunch seminar at your location. Sample safety talk available at www.minnesotasafetycouncil.org/traffic/distracteddriving/1hourcourseInstructorGuide.pdf or contact Lisa Kons at: lisa.kons@minnesotasafetycouncil.org.
• Display materials in central, high-traffic locations such as entrances, lobbies or cafeterias.
• Arrange for marquees or electronic sign boards at your local businesses or schools to carry distracted driving messages.

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Minnesota Safety Council
Minnesota Dept of Public Safety: Office of Traffic Safety

Contact the Minnesota Safety Council
at msc@mnsafetycouncil.org
or phone 651-291-9150 or 1-800-444-9150.