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October 4-8, 2010 The Drive Safely Work Week campaign is an annual event designed to protect your employees and your business, and send a message that safe driving is a value in your organization. This year's campaign is a call to action for employers to get involved in curbing distracted driving. The campaign materials focus on the dangers of distracted driving, particularly as related to the use of cell phones and texting. The campaign provides free resources designed to help employers raise awareness, develop strategies to minimize distractions, launch a new cell phone policy or reinforce an existing one. Driving is a complex task that requires the attention and concentration of the driver. Driver distraction is a leading factor in crashes in Minnesota, accounting for at least 25 percent of all crashes annually, resulting in at least 70 deaths and 350 injuries. Making the commitment to safe driving is an integral part of this campaign and employers can use the resources and campaign incentives to drive home their concern for the safety of their workforce while on the road. What You Can Do
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