|
|
An effective bike helmet campaign depends on the efforts of many groups in the community.
What's the problem?
- Very few kids wear bicycle helmets.
- Most parents don't realize the danger to their children.
What needs to be done?
- Parents need to become aware of the problem.
- Helmets need to be made available at reasonable cost.
- Children should:
- pick out their own helmets.
- be encouraged to wear them.
- be rewarded for wearing them.
How does a community campaign work?
- Form a coalition of concerned people.
- Set goals, for example, increasing helmet use among children by 10% a year.
- Work with local media to inform the public about the campaign.
- Distribute pamphlets and posters about bike helmets for kids in malls and businesses, and at community
civic functions.
- Hold educational events for children and parents, such as bike rodeos.
- Make low cost helmets available through non-profit or civic organizations.
- Encourage bike shops and mass-market stores to provide discounts on helmets.
- Invite businesses, safety groups and community leaders to support the efforts of the coalition.
- Support the development of an ongoing program to educate about traffic laws and the importance
of helmets.
Related Sites
|
|
